A day-by-day checklist. One small task a day takes you from an idea to your first booking in four weeks.

One small task a day, for 30 days. Tick each task when it is finished. Rules for licenses, insurance and tax are different in every country, so the plan tells you what to ask, not what the answer is.

The plan in four weeks

Each week has one goal. If a task takes longer than a day, continue with the next task and come back to it. The order matters more than the exact day.

30 days at a glance

  1. Days 1 to 7Week 1: Rules and money Make the business legal and know your costs.
  2. Days 8 to 14Week 2: Car and price Prepare the car and decide what to charge.
  3. Days 15 to 21Week 3: Documents and records Prepare the paperwork and one place to record everything.
  4. Days 22 to 30Week 4: Customers Tell people, take the first booking, and review.
You can start Week 4 early if the earlier weeks go quickly. Do not take a paying customer before the insurance in Week 1 is confirmed.

Week 1: Rules and money

DayTaskFinished when
Day 1Write down who you will rent to: tourists, local families, business travelers or drivers who need a car for work.You have one sentence that describes your main customer.
Day 2Ask the local authority what you need to rent out a car: business registration, permits and vehicle class.You have a written list of what is required.
Day 3Start the registration or permit that takes the longest.The application is sent.
Day 4Call your insurer. Ask for cover for paid rental and what the customer pays in case of damage.You have an offer in writing.
Day 5Open a separate bank account, or a separate payment account, for the business.Business money has its own place.
Day 6List your fixed monthly costs: loan or lease, insurance, road tax, parking.You know one total for each month.
Day 7Ask how rental income is taxed and which records you must keep.You know what to save and for how long.

Week 2: Car and price

DayTaskFinished when
Day 8Take the car for a full service and safety check.You have the service report.
Day 9Fix what the service found. Check tires, brakes, lights and the spare tire.Nothing on the report is open.
Day 10Clean the car fully, inside and outside. Remove all personal items.The car looks ready for a stranger.
Day 11Put a safety kit in the car: warning triangle, first-aid kit, and what local law requires.The kit is in the car.
Day 12Look at the prices of five similar cars near you. Note the daily and weekly price.You have a list of five prices.
Day 13Calculate your cost for one rental day, then set your daily, weekly and monthly price.Each price is above your cost.
Day 14Decide your rules: deposit, late return, fuel, distance limit and cancellation.The rules fit on one page.

Not sure how to calculate the cost of a day? See how to set a price that covers your costs.

Week 3: Documents and records

DayTaskFinished when
Day 15Write your rental agreement, using your rules from Day 14.You have a first version.
Day 16Ask a local lawyer, or a business advice office, to check the agreement.The agreement is checked for your country.
Day 17Prepare a handover checklist and a return checklist.Both are printed or saved on your phone.
Day 18Set up one place to record bookings, deposits and expenses.You can add a booking in under two minutes.
Day 19Create a booking form that customers can fill in.You tested it with your own details.
Day 20Decide how customers pay: bank transfer, card, cash or a payment app.You tested one payment from start to finish.
Day 21Practice a full rental with a friend: booking, handover, return, deposit.You fixed what felt slow or unclear.

The starter kit lists what each form and checklist should contain.

Week 4: Customers

DayTaskFinished when
Day 22Take 10 to 15 clear photos of the car in daylight.You have photos of every side and the interior.
Day 23Write a short description: the car, the price, what is included and how to book.A stranger can understand it in 30 seconds.
Day 24Add your business to the map services people use in your country.Your listing shows a phone number and photos.
Day 25Create one social media page and publish your first post.The post has photos, the price and a contact.
Day 26Tell 20 people you know. Ask each one to share your post.20 messages are sent.
Day 27Visit three local partners: small hotels, guesthouses, workshops or travel agents.Each one has your contact details.
Day 28Take your first booking, with the agreement, the deposit and the handover checklist.The booking is recorded.
Day 29After the first return, ask the customer for feedback and a review.You know one thing to improve.
Day 30Review the month: income, costs, days rented and questions customers asked.You have three actions for next month.

After day 30

You now have a legal business, a car that is ready, a price above your cost and a routine for every booking. From here, the work is to repeat the routine and watch your numbers.

  • Each week, check how many days the car was rented and what it earned.
  • Each month, compare the income with the costs of the car.
  • When the car is busy for three months in a row, read when to add the next car.

For Day 18 and Day 19 you can use the Car Rental Tracker. It gives you the booking log, deposits and refunds, expense log, availability calendar and reports in one workbook, and with Car Rental Pro its forms write each booking, payment and expense into your sheet.
See the Car Rental Tracker

All resources